"Discover Smooth Long Lasting Kissable Lipstick Lip Color...

Selecting Your Beautiful Long Lasting Lip Colors, Lip Liner and Moisturizing Lip Gloss has never been easier."

Ideas you can use to make great choices in choosing the right shades of beautiful lip color.

Your lips are one area where you can really have fun with lip color. The lip colors you choose can match your mood, colors of clothing and hair and the changing tints in your skin.

Changing your lip color is the quickest and easiest way to change our entire look. As a mood enhancer and how you feel about yourself; lip color can make a strong positive impact.

Your underlying lip color is also a factor to consider.

To assist you in making your choices we offer 38 exciting long lasting liquid lip colors. This includes 39 captivating colors, 5 Glimmers, 3 shimmers to put sparkle and glow into your lips and 2 highlighters to make your lips shine with pinpoints of color for texture. And don't forget out new Diamond collection of 12 stunning lip colors with real diamond dust to dial up your beauty.

Also, don't forget our colors are designed to complement one another. Color combinations and the custom colors achieved have almost become an art form.

Have fun with the colors. You'll be amazed what you can come up with. A new lip color can make you feel more attractive, stronger, in control, more polished, glamorous, or sexy or sweet. So lets start finding the right lip colors for you. First, make sure the lip colors you select complements your skin tone.

"Wow, Ruth Ann you really helped me find the right lip colors for every occasion. When my boss complained that I must be off the job frequently putting on my lipstick,(I hope he was kidding) because even late in the afternoon I look great, I knew I had a winner."--Joyce, Columbus, OH

Lip Color Selection Tips...You'll Wonder how You ever Lived Without it!

Start with skin tones to choose the best lip color for you.

Dark skin tones affords you the greatest flexibility. Almost every color will work well with your skin: reds, pastels and oranges along with plum seem to bring out the best in available lip colors.

If you have a medium skin tone almost all shades of red will look good on you. Mauves, sheer berry or red based browns will also make you happy. An added bonus is to try shimmers, our "ice" lip colors for example, will supply that soft and subtle coverage along with a bit of shimmer that will generate raves from loved ones and friends.

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If you have pale skin, the best for you are light corals, sheer pink, nude, and colors with underlying beige tones. If you find a color you like, but find it to be to bright, it can to toned down to just the right shade by adding our pink or beige champagnes to the top layer.

Lip Color Selection...Colors You'll look Great In!

Here are the names of the LipSense® Liquid Lip Colors. Included is a brief description of the lip color. To further assist you in viewing the actual colors, please go to our Order Page.

"I love the feel of the lip colors, I hardly even know it's there. With the lip gloss my lips stay moist and I've said good-bye to dry and chapped lips. I put the lip color on the other day, with no other makeup and dressed in sweatshirt and jeans, and went to the supermarket. I meet two friends and they kept raving how great I looked. Thank you Ruth Ann." -- Debbie, Allentown, PA

Seven New Long Lasting "Ice" Lip Colors

Beautiful colors that shimmer like the winter sun shining through a snow shower. Formerly called frosted, our ice colors are more beautiful and subtle.

Tip: For a beautiful deep look use the "ice" color as the top layer over two other layers of another darker LipSense® color.

The stunning "ice" colors are: Pink Ice, Rose Ice, Spice Ice,

Fire-n-Ice, Coral Ice,

Mauve Ice, and Pit Stop Pink Ice.

Twenty-One Beautiful Long Lasting Lip Colors

Party Pink: Cool, bright, almost fluorescent, medium toned, pink that when layered with any other color (such as Pink Champagne Highlighter, or Blush) brightens and "pops" the color.

Nude: Can go warm or cool, medium tanned skin toned brown, almost chocolate milk color, caramel undertones. (Outstanding when layered with Pink Champagne to achieve a rose/nude color.)

Plum: Cool, medium to bright, true purpled plum. For the adventuresome, layered with Light Bronze produces a deep purple, layered with Fuscia you achieve a purple haze look.

Dark Pink: Cool, medium to dark range, with mauve, some rose undertones. Can be combined with Pink Champagne for a cooler lighter look.

Light Bronze: Can go warm or cool, medium to dark, highly pigmented, bronzey brown with a hint of plum and shimmer. When combined with our Bronze Shimmer you can achieve a stunning custom look.

Red Cherry: Cool, medium to deeper red with berry undertones. Chinese Red. Layered with Gold Champagne results in the red tones muted to a tea berry color.

Blush: Cool, medium range, highly pigmented mauve toned "neutral." Layered with Fuscia gives you a mauve-plum color.

Samon: Can go warm or cool, bright, vibrant, coral. Layered with Gold Champagne will result in a melon color.

Dusty Rose: Cool, brown based, rosy mauve. Layered with Dark Pink will achieve a stunning sugar plum color.

Roseberry: Cool, medium light, pinky, and raspberry. Layered with Pink Champagne gives you a lighter pink look.

"I still can't believe how many compliments I get wearing your roseberry. And it's so easy to add the pink champagne to the top or middle layer to change the look. The flexibility is astounding. The other day my husband gave me an orchid corsage to wear at a dinner party. I matched the orchid color with plum, roseberry and pink champagne. I was getting great comments all evening. Great job Ruth Ann helping me break out of my color rut." --Melissa, Arlington, VA

Sheer Berry: Cool, medium brown based berry. Our most popular color.

Persimmon: Cool, with a hint of red overtones.

Summer Sunset: Can go warm or cool with a splash of light orange.

Coral Reef: Warm medium based red orange.

Sheer Pink: Can go warm or cool. Medium based coral based pink. When layered with Gold Champagne you achieve a light gold/pink shell color.

Moca: Warm medium terra cotta based brown red.

Blu-Red: Cool, true bright red, Hollywood red (Marilyn Monroe look).

Fuscia: Cool, medium dark, bright pink with true fuscia undertones.

Cranberry: Cool, bright red with pink undertones.

"I got your lip colors the other day, dark pink and pink champagne, put the colors on (two layers of dark pink with pink champagne on top) and my husband asked if I had gotten my hair done. Over dinner out that night I straightened him out. Thanks. -Joanna, Fargo, ND

Brick: Warm, medium red. Gold Champagne layered with Brick gives you a striking tawny gold color.

Currant: Cool, medium dark burgundy raisin color. Looks great when layered with Gold Champagne to achieve a spice color.

Neutral: Cool, medium dark raspberry red with a hint of plum.

Peach: Warm, medium light orange based peach.

Clear: When you only want a splash of color, put on one or two layers of clear and then one or two layers of color. (Our lip colors are designed to work best when applying three thin layers, with the moisturizing gloss on top.)

To see a color view of each long lasting lip color go to our ORDER page where each lip color is pictured.

Three Stunning Highlighters

Beige Champagne: Cool, light, frosted pinkish beige.

Pink Champagne: Cool, light, frosted silvery pink with a hint of taupe.

Gold Champagne: Warm, light, highly frosted coral, sort of peachy gold.

Limited Edition Long Lasting Lip Colors

For a limited time we offer eight limited edition long lasting lip colors: Burnt Orange; Sun Burst Orange;

Fantasy Fuscia; Raisin; Pink Lemonade; Sugar Plum; Malted and Cocoa.

Three Sparkling Shimmers

To add sparkle and glow to your lips our shimmers are offered in three sparkling colors: Pink, Bronze and Ruby Red (a dark ruby red).

Five Glinting Glimmers

To add the dramatic to your lips our glimmers are the answer. They come in five subtle colors. Apple Cider, Cappuccino,

Praline Rose, Latte, and Pulmeria are your five choices of these beautiful colors.

Twelve Diamond Lip Colors

Shown in all their sparking colors on our order page the Diamond Collection consists of a number of our base colors with the addition of diamond dust. The colors are Brilliant Berry,

Praline Pave, Eternity Flame, Baquette Beige, Rose Marquee, Pink, Round Rose, Trillion Berries, Caret, Pink Heart, Square Brick and Bare Pear.

For selection and ordering of any of our lasting lip colors please go to our secure order page.

Lip Liners...to Blend and Complement your Long Lasting Lip Colors!

Offered in 7great colors.

Line and define your lips with our versatile lip lining colors. Coming to your in 7 great colors: Light, Natural,

Neutral,Dark, Brown, Terra-Cota, and Coffee. For more information on lasting lip liners and great application tips go to Lip Liner.

Moisturizing Lip Gloss Selection

The Sheer Pleasure of our Shea Butter based lip glosses... moisturize and helps the color stay on you lips!

Use any of these lip gloss products alone, but most importantly, they must be applied on top of the third layer of any LipSense® lip color. The lip gloss keeps the lips moist, and it partners with the advanced color technology of the LipSense® color pigments to hold the color on your lips.

"Your lip gloss has healed my chapped and dry lips. My husband and I play allot of golf and since his lips were chapped and dry he started using my gloss. It worked for him also, but I bought his own sports balm so now we're both happy."--Kim, Chicago, IL

Tip: The lip gloss product is an important part of the lip coloring system and should be applied throughout the day, as your lips dry out, for optimum product performance.

Our Shea Butter based lip glosses are offered in a variety of looks to moisturize and texture your lips.

Glossey Gloss: Our most popular look. A clear glossey shine for the color to shine through.

Matte Gloss: You receive the benefits of our moisturizing gloss without the shine.

Pearl Gloss: Our glossey gloss with a pearl shimmer look.

Gloss Glitter Gold: Glossey gloss with flecks of gold glitter.

Gloss Glitter Silver: Glossey gloss with flecks of silver glitter.

Gloss Glitter Pink: Glossey gloss with flecks of piink glitter.

Our lip gloss page has more detailed information on different color glosses and tips how to get the most out of moisturizing lip gloss.

Sports Lip Balm: To help repair dry and chapped lips. Great for men (and women) who spend time outdoors or in a dry environment.

To order any lip gloss or lip balm please go to our secure order page.

If All Else Fails...We'd love to Help!

A additional plan for selecting the right colors

If you've reviewed all the colors and still can't find the right color(s) for you, please do the following:

• Mark your favorite lipstick color on a plain white sheet of paper.
• Include your name, address and phone number with the best time to call.
• Send information to:

Ruth Ann Ahnen

W289 N4101 Farm Valley Court

Pewaukee, WI 53072

I'll match your colors and call you with my recommendations.

Fast Free Shipping and a 100% "no hassle" Guarantee...or your money back!

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